How Among Us Became #1 Mobile Game
Ran for a while with unimpressive results, then jumped overnight after a massive change that made it a battle royale. It shows that big switches beat small steady gains.
Tips
- Try a radical change to your game before you kill it▶ 7:29Among Us was around for about 2 years before spiking in August 2020, and Fortnite jumped after it became a battle royale.
- Relaunch shelved games to see if the market has changed▶ 6:14Among Us spiked in August 2020 after about 2 years of obscurity, and Fortnite also ran a long time before it broke out.







