Flappy Bird

App Masters · May 27

Grow Your App With These Simple Referral Tricks

Spread through screenshots of scores and frustrations, probably one of the first apps shared this way.

App Masters · Jul 15

Crossy Road Creator Matthew Hall (Audio Masterclass)

Its instant death and simple high score gave Crossy Road its core feel, but it had almost no variety. Straight clones of it failed.

Tips

• Take the core feeling of a hit and build something new▶ 6:26Games like Timberman, Dexterous and Crossy Road did well by taking the core feeling and making something new, while straight Flappy Bird clones did not.

App Masters · Jan 17

Exploding Kittens, Head of Analytics on Mobile Game Retention & Monetization

It is the rare exception that never changed its content yet people played it daily, so it skipped live operations.

Tips

• Commit to a consistent, scalable content plan like League of Legends▶ 12:23League of Legends has kept this up for almost over a decade.