Eventbrite
A ticketing and event platform for creators, with payments, tools and its own demand marketplace.
Eventbrite's ticketing software fit organizers well (PMF survey score second highest Sean Ellis had seen), but its own demand marketplace is slow to build: it drives about 25% of ticket sales and likely needs near 50% to sway creators. Tiered plans matched organizer segments. Lesson: add a tool to a marketplace, not a marketplace to software, and count weekly tickets, not revenue.
What was said about Eventbrite
Casey Winters steered Eventbrite through the pandemic to break even. As chief product officer, Winters guided the event ticketing platform through the pandemic downturn to break even.
The source gives no figures beyond the break-even outcome.
Winters cut 45% of staff in his first year. He laid off 45% of the company in his first year, as part of resetting the business for a market where live events had stopped.
He rewrote the strategy over a Saturday to pitch private equity by Monday. Winters rewrote the company strategy on a Saturday so it could be pitched to private equity by Monday.
The source only mentions the timeline and the private equity pitch, not the terms or outcome of any deal.
Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Reddit, Grubhub)
Casey led product there for about three years. It now drives 25 percent of ticket sales itself, growing faster than the rest, and likely needs about 50 percent before creators pick it for demand. Layering demand onto software is slow.
Casey Winters steered Eventbrite through the pandemic to break even. As chief product officer, Winters guided the event ticketing platform through the pandemic downturn to break even.
The source gives no figures beyond the break-even outcome.
Winters cut 45% of staff in his first year. He laid off 45% of the company in his first year, as part of resetting the business for a market where live events had stopped.
He rewrote the strategy over a Saturday to pitch private equity by Monday. Winters rewrote the company strategy on a Saturday so it could be pitched to private equity by Monday.
The source only mentions the timeline and the private equity pitch, not the terms or outcome of any deal.
How SuperMe is Building the Professional Network for the AI Era
Winters was chief product officer and steered it through the pandemic to break even. He laid off 45% of the company in his first year and rewrote the strategy on a Saturday to pitch private equity by Monday.
The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Scored the second highest Sean had seen on the survey because organizers had already set up events and sent them to their lists. He suggests weekly tickets as its North Star over weekly events.
The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
Its entry plan allows one ticket type, the middle plan allows unlimited types, and an enterprise plan sits above. Each tier fits a different kind of organizer.
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