Sol Price: The Founder Who Taught Jim Sinegal, Sam Walton, Jeff Bezos, and Bernie Marcus
Opened a discount store in 1948 requiring membership to sidestep fair trade price floors. A refrigerator that cost $400 at Macy's sold for $300 there.
Tips
- Sol Price built each idea by studying niches other entrepreneurs had found▶ 17:00Price Club began as a no frills membership warehouse for small businesses at a $25 annual fee.
- Sol Price used membership and private label to get around fair trade laws▶ 32:37FM laundry detergent sold at about half the price of the national brand, and a judge sided with Fedmart on liquor pricing.






