Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)
Barbra helped build its go-to-market plan and close the first 50 customers. Its category moved from people analytics to people experience as the products grew.

An employee experience platform that began in people analytics.
Barbra helped build its go-to-market plan and close the first 50 customers. Its category moved from people analytics to people experience as the products grew.
Business softwareA software company founded by Bill Gates and Paul Allen that made BASIC, MS-DOS and Windows.
Business softwareA collaborative design platform with design, whiteboarding, slides, dev handoff and AI prototyping tools.
Business softwareA commerce platform that lets merchants build online stores and sell to customers.
Business softwareA software company behind Jira, Confluence, Trello and other team collaboration tools.
Business softwareA workplace messaging platform for teams, acquired by Salesforce.
Business softwareA no-code platform for building collaborative business apps on a real-time database.
Business softwareAn online visual collaboration whiteboard for teams.
Business softwareA small, independent, profitable software company behind Basecamp, HEY and Highrise, run remotely with about 60 people.