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C Company · Business software
CEB
A best-practice research and advisory firm where the Challenger Sale study began, later acquired by Gartner.
1 source
What was said about CEB Lenny's Podcast · May 30Matt Dixon's team began the Challenger study there in late 2008, surveying 6,000 salespeople and matching answers to performance data. Gartner acquired CEB in 2017.
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