App Masters · Oct 5How to Market a Paid Niche App & 10X Revenues
The $4 app already ranks number two for SWOT but has only two reviews. The advice is to drop the unneeded "C", repeat SWOT in the name and subtitle, get five reviews via a short free promotion, then run Apple Search Ads.
Tips
- Run Apple Search Ads on a paid app and cap bids by margin▶ 10:36A friend's paid app went from $1,000 to $2,000 a month to five figures a month with this approach, which Steve says gave him roughly 10x revenue.
- Find keywords with App Store autosuggest, then check volume in an ASO tool▶ 4:05For a SWOT app, autosuggest surfaced 'SWOT analysis' and 'SWOT canvas', but the tool showed little volume for them.
- Repeat your main keywords across app name and subtitle▶ 7:49The app already ranked number two for SWOT before the change.
- Cut name words that add no search value▶ 4:52
- Add adjacent business keywords when your core term has little volume▶ 6:08
- Get at least five reviews before promoting the app▶ 8:12The app had only two reviews at the time of recording.
- Set realistic expectations for a niche paid-to-free campaign▶ 10:00Steve estimates 1,000 to 2,000 downloads and a few hundred dollars for this niche app.
- Prompt for reviews in the app with Apple's review prompt API▶ 10:19
- Keep a niche business app at a premium price▶ 8:35
- Time Facebook ads to when companies run performance reviews▶ 13:59
- Use Google Ads for a narrow niche with few keywords▶ 14:08
- Share helpful guides in Facebook and LinkedIn groups, not pitches▶ 15:52People found Steve through LinkedIn groups where he posted good content.
