App Masters · May 23Apple Feature Case Study That Led to 2 More Features
The developer chose to self-publish instead of seeking a big publisher, and the Apple feature opened a lasting connection to Apple. Other growth hacks were used to take advantage of the feature.
Tips
- Build the Apple relationship with your first feature, then reuse it▶ 7:58Austin got two more Apple features on his own after Bumper Jump, with his latest in mid-May 2017.
- Self-publish a strong game instead of defaulting to a big publisher▶ 5:31Austin self-published and landed an Apple feature for his second game, Sticky Space, then a third, Clock Hop.
- Combine the feature with other growth tactics to capture the spike▶ 6:13
