Acquired · Jun 4Starbucks (with Howard Schultz)
Starbucks opened cafes inside its stores as another place to reach customers without paid marketing.
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Company · Shopping
Barnes & Noble
A US bookstore chain that hosted Starbucks cafes.
What was said about Barnes & Noble
Strategy and moats2
- Schultz built the brand through Costco, United Airlines and Barnes & Noble instead of paying for marketing▶ 1:09:40Starbucks measured higher volume in its eastside Seattle stores near Costco, as bean buyers became beverage customers.Acquired · Starbucks (with Howard Schultz)
- Jeff Bezos chose to build things that could only exist on the internet▶ 48:04Amazon was selling books to all 50 states and 45 countries within four weeks of launch.Acquired · Amazon.com
Competition and markets2
- Amazon's fulfillment network is the moat that Barnes & Noble and eBay could not copy▶ 1:29:42Brad Stone's account says the Riggios would not put their best people on an effort that cannibalized profitable stores.Acquired · Amazon.com
- Bezos copied rivals and fought a competitor head-on when it mattered▶ 4:06:26Sinegal himself said some of his best Costcos sit across the parking lot from a Sam's Club.Acquired · Amazon.com
Acquired · Jun 4Acquired · Aug 16Amazon.com
It stocked about 80,000 titles and held under 12% of the book market. It sued Amazon before the 1997 IPO but could not shift its store-focused distribution to single orders, and the Riggios would not risk their profitable stores.
Tips
- Jeff Bezos chose to build things that could only exist on the internet▶ 48:04Amazon was selling books to all 50 states and 45 countries within four weeks of launch.
- Amazon's fulfillment network is the moat that Barnes & Noble and eBay could not copy▶ 1:29:42Brad Stone's account says the Riggios would not put their best people on an effort that cannibalized profitable stores.
- Bezos copied rivals and fought a competitor head-on when it mattered▶ 4:06:26Sinegal himself said some of his best Costcos sit across the parking lot from a Sam's Club.
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