App Masters · Feb 21How to Soft Launch iOS Games
Soft launched in small European countries, added a single player mode and changed the icon. Three months later it launched fully and was featured in Canada, Australia and 12 other countries, with a banner in the Word category.
Tips
- Soft launch in small countries and save big markets for full launch▶ 10:40Ballified soft launched in smaller European countries, then was featured in Canada, Australia and 12 other countries at full launch.
- Soft launch social games to validate server and multiplayer needs▶ 1:58After 3 months of fixes from soft launch feedback, Ballified launched successfully and won featuring in many countries.
- Replace an ugly app icon with a strong one from Dribbble▶ 1:24The Ballified launch included an icon change among the small suggested fixes.
