App Masters · Aug 15Success Report: July 2016 (Another Apple Feature)
Soft launched in a few countries first, then featured by Apple in 12 countries including Canada and Australia. It also landed on Pocket Gamer, a site the agency had never landed before, and its indie developer ran his own Facebook ads.
Tips
- Email Apple's app store promotion address once TestFlight is ready▶ 8:28This approach, plus pitching, helped one client app get featured by Apple in 12 countries including Canada and Australia.
- Soft launch complex apps in a few countries before a full launch▶ 2:40The game, Bali Fide, was featured by Apple in 12 countries after the soft launch.
- Do your own paid ads and download driving alongside your agency▶ 3:10This split helped the game get featured by Apple and covered on Pocket Gamer.
- Pitch each site only when the app is the right fit▶ 3:41Bali Fide landed on Pocket Gamer, a site the agency had never gotten a client on before.
