Backbone
A mobile game controller with a companion app and optional subscription.
- 1Buy the controllerHardware works without a subscription
- 2Play every dayRegular use doesn't explain the paid tier
- 3Never learn the offerSubscription value stays unexplained
From Sub Club: How Skylight Doubled Subscription Prices to $79
What was said about Backbone
An optional subscription may convert worse than a required one. Backbone is a hardware controller that works without a subscription. The source suggests this may leave the subscription side weaker than in products where it is required.
The comment appears in a Sub Club episode titled "How Skylight Doubled Subscription Prices to $79" with Michael Segal and Mark Ungerer. No conversion figures are given for Backbone.
Daily users may not know what the subscription includes. A Backbone owner can play every day without ever learning what the subscription offers. The product's regular use does not by itself explain or sell the paid tier.
The source treats this as a gap in how the subscription is communicated to people who already use the hardware.
How Skylight Doubled Subscription Prices to $79 – Michael Segal & Mark Ungerer
It does not require a subscription, so it may do less well on that side. An owner plays daily without knowing what the subscription includes.
An optional subscription may convert worse than a required one. Backbone is a hardware controller that works without a subscription. The source suggests this may leave the subscription side weaker than in products where it is required.
The comment appears in a Sub Club episode titled "How Skylight Doubled Subscription Prices to $79" with Michael Segal and Mark Ungerer. No conversion figures are given for Backbone.
Daily users may not know what the subscription includes. A Backbone owner can play every day without ever learning what the subscription offers. The product's regular use does not by itself explain or sell the paid tier.
The source treats this as a gap in how the subscription is communicated to people who already use the hardware.
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