How to create a winning product strategy | Melissa Perri
A head of UX and a VP of product mocked up untested prototypes of the vision, which aligned people. With 350 PMs, the same hospital staff had been asked one question ten times by ten teams, which product ops fixed with recorded, searchable interviews.
Tips
- Pair a written vision with visuals made with a designer▶ 34:10At Athenahealth a head of UX and a VP of product mocked up prototypes of the vision, which got people aligned.
- Set up product operations to standardize cross-team outputs and cadences▶ 46:16At Athenahealth with 350 PMs, the same hospital contacts had been asked the same question 10 times by 10 teams.








