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Company · Shopping

AO

A UK online electrical retailer.

ao.com1 source1 tips

What was said about AO

Teams and execution1

Give small teams a clear goal and autonomy instead of narrow metrics▶ 23:55Octopus Energy uses small autonomous teams, Shopify runs customer service teams of 10 modeled on sports teams, AO tells staff to treat the customer like their gran, and Zappos refuses to measure call speed, with one call lasting seven hours.Lenny's Podcast · What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

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