App Masters · Dec 14How Among Us Became #1 Mobile Game
Spent about two years in obscurity before spiking suddenly around August 2020, helped by Twitch and YouTube streamers and lockdown demand for light social play. It is free on mobile and under five dollars on Steam.
Tips
- Try a radical change to your game before you kill it▶ 7:29Among Us was around for about 2 years before spiking in August 2020, and Fortnite jumped after it became a battle royale.
- Ship games that are plug and play with a strong social layer▶ 3:08Among Us and Fall Guys hit the market just after months of lockdown spent on hardcore games.
- Watch the market mood and time your launch to it▶ 3:40Gamers on Reddit were playing hardcore titles more than ever during lockdown, then needed a rest.
- Relaunch shelved games to see if the market has changed▶ 6:14Among Us spiked in August 2020 after about 2 years of obscurity, and Fortnite also ran a long time before it broke out.
- Use streamers and social platforms to power a sudden breakout▶ 4:57Among Us was about 2 years old when daily charts spiked around August 2020.
- Price low and distribute widely to reach a casual audience▶ 3:40Among Us costs below five dollars on Steam and is free on mobile.
