Acquired · Oct 26Trader Joe’s: Hawaiian shirts and counter positioning
Joe cloned its model with Pronto Markets, which had no moat once 7-Eleven's parent bought his dairy supplier and moved into California. It sold no hard liquor, so Joe used liquor licenses as a moat it could not follow.
Tips
- Joe Coulombe chose hard liquor as a moat 7-Eleven could not follow▶ 35:45Pronto turned into mostly a liquor store, which bought Joe a couple of years to work out the bigger plan and stave off 7-Eleven.
- Joe Coulombe's Pronto Markets cloned 7-Eleven with no moat and nearly died▶ 29:55Landlords would prefer 7-Eleven as a tenant, and Ador was selling its dairy operations.
